Midsummer Place survey reveals festive shopping habits

The popular shopping destination surveyed 591 people over the past two weeks, asking one simple question: "Have you started your Christmas shopping yet?"

The results reveal a variety of festive shopping habits, from those who like to get organised early to those who prefer to leave their shopping until closer to Christmas.

More than half of those surveyed (51.6%) admitted they hadn't started their Christmas shopping yet, while 16.9% felt it was simply too early to be thinking about Christmas.

At the other end of the scale, 7.4% revealed they had already completed all their Christmas shopping, while a further 4.7% were nearly finished, with just a few presents left to buy.

Meanwhile, 14.6% had already purchased a few gifts, with another 4.7% saying their festive shopping was well underway.

The Christmas Shopping Picture

The survey of 591 participants revealed:

• 51.6% – Haven't started their Christmas shopping yet.
• 16.9% – Think it's too early to be thinking about Christmas.
• 14.6% – Have already bought a few things.
• 7.4% – Have already finished their Christmas shopping.
• 4.7% – Are well underway with their festive purchases.
• 4.7% – Are nearly finished, with just a few things left to buy.

Overall, the findings show that almost one in three respondents (31.4%) have already started their Christmas shopping, with more than one in ten either finished or very close to completing their festive purchases.

For those still searching for inspiration, Midsummer Place offers a wide range of shopping opportunities, with popular retailers including ZARA, Victoria's Secret, LEGO, Apple and New Look. From the latest fashion and beauty essentials to technology, toys and thoughtful gifts, there are plenty of options for everyone on the Christmas list.

Simon Martin, Centre Manager at Midsummer Place, said: "It's fascinating to see just how differently people approach their Christmas shopping. Some people love being organised and having everything bought and wrapped well before December, while others enjoy the excitement of shopping closer to the big day.

"What really stands out from our survey is that, even though we're still in October, almost a third of respondents have already started their Christmas shopping, and some have even finished completely!

"At Midsummer Place, we're fortunate to have such a fantastic mix of retailers, making it easy for visitors to find something for everyone on their Christmas lists. Whether you're an early bird, a last-minute shopper or simply looking for some festive inspiration, there's plenty to discover.

"We're looking forward to welcoming shoppers over the coming weeks as the excitement of Christmas really begins to build."

As the countdown to Christmas continues, Midsummer Place is gearing up for another busy festive season. Its Christmas celebrations will kick off on Saturday 14 November, with entertainment and activities for all ages, with further details to be announced soon.